How do you listen to your customers? Surveys? Focus groups? Social media? Input from front-line employees? With so many new and evolving methods to connect with your customers, what is the best way to harness their insights and put them to use – all without burdening your customers?

On this webcast, learn how to optimize customer listening by developing a holistic approach – aligning disparate listening activities into an intelligent and effective system that drives customer-focused change.

You’ll learn:

• Pros and cons of various methods of gathering customer insights
• Frameworks for developing the right listening approach for your business
• The latest tools for providing a single holistic view of each customer
• A glimpse into the future – emerging new methods for understanding your customers